Multinationals in India

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Multinationals in India
By:"Jai B P Sinha"
Published on 2004-08-10 by SAGE Publications India

The economic reforms that began in the early 1990s brought many large multinational companies to India. A major challenge for these corporations was to manage the interface of global corporate culture and India's powerful, traditional and widely varying cultural practices. Examining the Indian operations of five multinational organizations from three different cultural zones, this comparative analysis shows that each company brought to India its unique cultural imprint, while at the same time realizing the need to adapt management practices to the local setting.

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samsung lg

Multinationals in India
By:"Jai B P Sinha"
Published on 2004-08-10 by SAGE Publications India

The economic reforms that began in the early 1990s brought many large multinational companies to India. A major challenge for these corporations was to manage the interface of global corporate culture and India's powerful, traditional and widely varying cultural practices. Examining the Indian operations of five multinational organizations from three different cultural zones, this comparative analysis shows that each company brought to India its unique cultural imprint, while at the same time realizing the need to adapt management practices to the local setting.

Multinationals in India
By:http://books.google.com/books?id=lb6GAwAAQBAJ&pg=PA51&dq=samsung+lg&hl=&cd=4&source=gbs_api
Published on SAGE Publications India by SAGE Publications India