Competitive Success, How Branding Adds Value
By:"John Andrew Davis"
Published on 2010-03-08 by John Wiley & Sons
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement
This Book was ranked www samsung com by Google Books for keyword www samsung com.
www samsung comCompetitive Success, How Branding Adds Value
By:"John Andrew Davis"
Published on 2010-03-08 by John Wiley & Sons
Competitive Success, How Branding Adds Value
By:http://books.google.com/books?id=kTkbzu278y4C&pg=PA355&dq=www+samsung+com&hl=&cd=20&source=gbs_api
Published on John Wiley & Sons by John Wiley & Sons
Tidak ada komentar:
Posting Komentar