Power Brands

www samsung com

Power Brands
By:"Jesko Perrey","Tjark Freundt","Dennis Spillecke"
Published on 2015-04-27 by John Wiley & Sons

Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.

This Book was ranked www samsung com by Google Books for keyword www samsung com.

www samsung com

Power Brands
By:"Jesko Perrey","Tjark Freundt","Dennis Spillecke"
Published on 2015-04-27 by John Wiley & Sons

Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.

Power Brands
By:http://books.google.com/books?id=8Di_BgAAQBAJ&pg=PA73&dq=www+samsung+com&hl=&cd=31&source=gbs_api
Published on John Wiley & Sons by John Wiley & Sons